Attention is earned not bought.

Replace generic banners with mobile-first interactive formats featuring zero weight limitations.

4 sec

AVG. per interaction

450 000

Impressions

*9.9%

Interaction rate

*An Interaction Ratio of 7–10% represents 140–200x higher engagement compared to traditional mobile display based on the industry average CTR of 0.05%.

Creating engaging ads for brands

IMIRSIVE® PRODUCTS

Two ways to use IMIRSIVE®

By removing weight limitations on creative assets, it’s possible to build deep brand preference or accelerate the customer decision journey. What is your objective?

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Make people stay with your brand

Interactive Branding

For brand teams that need stronger attention quality  and premium brand recall. We transform your existing assets into swipeable, high-impact experiences with zero weight limitations.

Make people stay with your brand

Command attention

Build preference

Stand out in premium environments

LH cosmetics

LH cosmetics achieved record engagement by moving social content into a premium editorial environment. The campaign delivered 2M impressions and 6.87s average view time, outperforming benchmark.

Turn attention into action

Interactive Lead Engine

For growth teams that need to educate users, qualify intent, and drive high-quality actions. Turn your landing page into a performance marketing asset directly inside the ad.

Make people stay with your brand

Educate prospects

Qualify leads

Drive conversion

Migränhjälpen

Migränhjälpen used interactive self-assessment journeys to let users qualify themselves, removing the need for traditional targeting. The campaign delivered 3M impressions and a 13.58% average interaction ratio.

Min Doktor

“The audience engaged with our brand far more than they would have with a standard display ad – it exceeded all expectations!”

- Daniel Stenbeck, CMO Min Doktor

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Interactive Branding

Min Doktor

Min Doktor transformed existing medical expertise into an interactive educational guide to answer common health questions in-feed. The campaign delivered 450k impressions and a 9.9% average interaction ratio.

450k

Total campaign reach

9.9%

High level of interaction

~15s

Deep immersion

Interactive Branding

Migränhjälpen

Migränhjälpen used interactive self-assessment journeys to let users qualify themselves, removing the need for traditional targeting. The campaign delivered 3M impressions and a 13.58% average interaction ratio.

3M

Total campaign reach

13.58%

Active user engagement

High Intent

Qualified lead generation

Interactive Branding

LH cosmetics

LH cosmetics achieved record engagement by moving social content into a premium editorial environment. The campaign delivered 2M impressions and 6.87s average view time, outperforming benchmark.

6,87s

Average view time

7,90%

Interaction rate

2.0x

Higher perceived relevance

Book a 15-minute call

Learn how to drive attention and action. See our Quick Guide to creating ad experiences that feel like TikTok, but perform like performance marketing.

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Get in touch

Insights & updates

Built for the open web – varför framtidens annonsering måste ge publicister kontrollen tillbaka

Time is the new currency – vi flyttar fokus från räckvidd till uppmärksamhet och verkligt engagemang.

Klicket är dött, trendspaningar och presentera IMIRSIVEs reason to be

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Frequently asked questions.

Is this built for programmatic?

Traditional formats are limited by file weight. We use a lightweight script (~35kb) that connects to real-time servers, making complex experiences possible within standard programmatic placements. The scale remains. The format evolves.

What can be run inside IMIRSIVE's ad format?

Traditional banners carry a single message. We support video, product flows, forms, and layered content in one interactive space. The ad can function as a mini experience where users choose what to explore, without downloads or added friction. Basically; Turn your website into your ad — and your ad into a lead engine. Campaign pages, mobile landing pages, product configurators, forms, HTML games, or full web apps can be delivered directly inside the ad slot.

How do you measure engagement?

Traditional display measures clicks. We measure time, interaction, and depth. Instead of asking users to leave, we observe how long they stay, what they explore, and how they move within the ad. Time becomes the signal of real attention.

How is this different from traditional display?

Traditional display relies on impressions and clicks. We focus on time, interaction, and keeping users on site before they click. The ad becomes an experience instead of just a clickable image/video.

This tends to generate more time spent with the brand, increase engagement and lower CAC, and generate warm leads that click through to your site.