Website: https://imirsive.com
Last updated: May 18, 2025
Why We Rely on Legitimate Interest
Realtime Communication Sthlm AB ("IMIRSIVE") provides a programmatic advertising solution that does not store any user data. Our ad delivery and targeting are based on contextual signals and real-time bidding processes that do not require tracking personal data, cookies, or persistent identifiers.
Under Article 6(1)(f) of the GDPR, legitimate interest is a valid legal basis for processing data if:
1. There is a legitimate purpose.
2. The processing is necessary.
3. It does not override users' rights and freedoms.
Given that our solution does not store user data or track individuals across sites, we believe that our use of contextual advertising aligns with legitimate interest while fully respecting user privacy.
How Users Can Object
Users who wish to opt out of receiving ads served through our solution can do so by adjusting their ad preferences within the publisher’s settings or by using browser-based ad blockers. If you have any questions, please contact us at info@imirsive.com.
